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Launched in February 2008, Founder, CEO and certified Yoga Instructor Jamie Hanna was inspired by the Sanskrit word "Zobha" which means "grace, beauty and brilliance," to create a distinctive yoga wear line. With its elevated design aesthetic, premium quality and premium performance, Zobha quickly became a recognizable brand in Yoga and Pilates studios nationwide.
Today Zobha has evolved into a true activewear brand that reflects the principles of grace, beauty and brilliance in every product that bears Zobha’s distinctive "Z" moniker. The brand now offers an expanded women’s collection including loungewear, maternity and outerwear, as well as a complete line of fitness apparel for men and fitness-related accessories that round out the product portfolio.
Zobha is currently available at 350 retail stores in 27 countries including Neiman Marcus, online at zobha.com and at leading yoga studios and fitness clubs. Zobha products have been featured in a number of popular media outlets including O, The Oprah Magazine, Lucky, Self, Fitness, FitSugar.com, More, Prevention, and Pilates Style.
In July 2011, Zobha was acquired by Kellwood Company, an affiliated portfolio company of Sun Capital Partners, Inc.
Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Vince, Rebecca Taylor, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, My Michelle, XOXO and David Meister. Kellwood operates retail stores and e-commerce sites for Vince, Rebecca Taylor as well as the e-commerce store for David Meister.
The Zobha Foundation
Providing opportunities to those within communities who might not otherwise have access to the necessary resources to help them achieve their true potential is the manifestation of Zobha’s core values as a company: our foundation in the truest sense of the word.
Zobha Corporate Principles
Zobha is committed to creating beautiful, thoughtfully designed activewear and accessories while always ensuring that all activities surrounding our business are handled responsibly. We are guided by grace in our everyday work, the decisions we make and our dealings with partners and customers. Great importance is placed in the selection of every partner with whom we work. They must share our values and meet our strict requirements including fair labor practices.